The list includes jewelry designer Mud Lowery, who creates unique pieces that have been worn by Miranda Lambert, and Hopi artist AJ Nequatewa, who creates earrings and necklaces that she paints by hand. Reclaim Designs, run by Navajo and Oneida brothers, uses pop culture references to reinforce Indigenous values and culture, while Star Village Coffee, run by Joel Zuniga from the Reno-Sparks Indian Colony, offers six types of coffee and K-Cup pods.