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Last month, the National Newspaper Association (NNA) released results of their fifth annual readership survey on the patterns of community newspaper readers. Working with the research arm of the Reynolds Journalism Institute at the Missouri School of Journalism, NNA tests reactions of people living in smaller communities served by local newspapers. For the 2010 survey, readership for towns with newspapers that have circulations of 8,000 or less were sampled. The survey shows that community newspapers have remained popular.

February 1, 2011