PHOENIX -- On Dec. 14, Arizona Department of Environmental Quality (ADEQ) Director Steve Owens announced that ADEQ is helping to fund an educational and media campaign to encourage recycling, composting and proper waste disposal in the Navajo and Hopi Nations in northern Arizona.
Owens said that ADEQ is providing a grant for more than $9,500 to DNA People's Legal Services for the "Walk in Beauty" campaign, which will reach the public through educational presentations and public service announcements (PSAs) designed to raise awareness about the benefits of recycling and composting as well as the environmental cost of dumping.
The PSAs, produced in the Navajo and Hopi languages, will be broadcast on radio and television. DNA will provide an in-kind match for ADEQ's contribution, bringing total resources for the effort to more than $18,000.
The campaign will also include presentations at high schools, middle schools and information fairs, supplemented by slide-shows, flyers and posters.
Surveys will assess residents' knowledge of recycling before and after presentations.
"The Walk in Beauty campaign will promote the benefits of recycling, composting and legal trash disposal through native languages, featuring Tribal residents discussing the impact of illegal dumping," Owens said.
"This project will increase recycling and composting while reducing dumping in the Navajo and Hopi communities."
Owens noted that Governor Napolitano held a Tribal Summit on Environmental Issues on Nov. 30 at which tribal leaders from throughout Arizona stressed the need to deal with improper waste disposal on Arizona reservations.
"We are delighted to be able to follow up on the summit recommendations so suitably," Owens said. "We are committed to working with tribal leaders to solve environmental problems on their reservations."
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