Navajo-Hopi Nations,Flagstaff & Winslow News
Sat, Sept. 19

Classifieds go statewide via ClassifiedArizona

When a classified ad is placed in the Navajo-Hopi Observer, the ad now also appears on a new, statewide-classified Web site - ClassifiedArizona.

"We think this is a huge bonus for our classified customers," said Navajo-Hopi Observer Publisher Doug Wells. "It provides a whole new dimension of coverage and potential response for our classified advertisers."

Newspapers across Arizona, including the Observer, are combining the power of print plus online classifieds by merging their entire classified advertising sections online, so Internet users can see and search the classifieds that run in newspapers statewide.

More than 20 Arizona newspapers, including the Observer's, are actively participating and uploading their classifieds to ClassifiedArizona. Many more newspapers are currently signed up and in the start-up stages.

The printed newspaper, classified section in the Observer continues to be the local information source for jobs, real estate, rentals, transportation and countless other advertised items.

"For buyers and sellers in Arizona communities like ours, print and ink classified ads are the relied-upon standard with powerful readership and results. The addition of ClassifiedArizona and statewide, online, classified coverage opens up Arizona like never before to a whole new world of buyers and sellers," said Wells.

ClassifiedArizona does not replace the Observer's local classifieds posted on the newspaper's Web site, Online readers still can search local classifieds, the same classifieds as appear in the newspaper.

A separate, "ClassifiedArizona - search statewide" button provides a link to the statewide site. Appearing first are the ads from the Observer, followed by ads from other participating newspapers. For example, help wanted ads would begin with ads from the Observer and then, based on distance - nearest to farthest - from northern Arizona and the Reservation, ads can be viewed from newspapers in cities across Arizona and even into California.

"Participating Arizona newspapers also will post the ClassifiedArizona button-link on their sites, so there will be a lot of built-in promotion, driving traffic to the site from across Arizona and beyond," said Wells.

When a classified ad is placed in the Navajo-Hopi Observer, there is no additional charge to have the ad appear on ClassifiedArizona. Online, statewide coverage is automatic.

For more information, call the Observer at (928) 226-9696.

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