WINDOW ROCK -- "Western Navajo Nation Highway Tour: via Highways 89, 160 and 163" is a new illustrated brochure with a corresponding map in a handy foldout format developed and distributed by DinŽ Tourism Promotion for Economic Development (DTPED). The travel guide promotes highway routes from the Grand Canyon region to Cameron and through the Navajo Nation -- to the world famous Monument Valley Tribal Park, with information on stunning and unusual scenic locations along the way.
The guide weaves a route between natural points of interest and the Navajo communities, promoting the region's economic enterprises--local business entrepreneurs, crafts people and tourism service providers--that embody the unique character and experience found only in this part of the country.
"This is only the beginning," said Yolando Bowman, Marketing Director for the Navajo Nation Shopping Centers Inc. "As we stimulate economic development through tourism."
DTPED partners include five organizations that have pooled their resources to improve the economic well-being of small businesses and local communities in the Arizona portion of the Navajo Nation through participation in the tourism industry. Anson J. Arviso, Project Leader remarks, "The project focuses on promoting tourist attractions where the micro entrepreneur can interact directly with the visitors to create better markets for renowned Navajo products in this region."
"Western Navajo Nation Highway Tour: via Highways 89, 160 and 163" is produced and distributed with funding from the DTPED partners and matching funds from the Arizona Office of Tourism - Teamwork for Effective Arizona Marketing (TEAM).
The DinŽ Promotion for Economic Development partners include:
Navajo Nation Shopping Centers Inc. (NNSCI)--a shopping center management company owned and operated by the Navajo Nation that manages and leases more than 500,000 square feet of retail space in ten community based shopping centers across the Navajo Nation.
DinŽ be'iin‡ Inc. (DBI)--a nonprofit community based organization, which presents the annual Sheep is Life Celebration from June 20-25, 2005 in Window Rock. DBI's activities provide leadership, education, economic development and support for traditional life styles of Navajo shepherds and fiber artists.
Grand Canyon Trust--a regional, nonprofit conservation organization advocating collaborative, common sense, solutions to the significant problems affecting the region's natural resources.
Kayenta Township--the first municipal government of the Navajo Nation and Arizona's gateway to the area's scenic parks and monuments.
Navajo Nation Parks and Recreation Department--oversees the tribal parks, monuments and recreational areas of the Navajo Nation with a commitment to the respectful management and preservation of its natural resources.
For more information, to receive copies of the brochure, or to join this initiative, please contact Yolando Bowman at the NNSCI, 928-871-2218.
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