Success is the name of the game for Studio X Productions

<i>Tyler Tawahongva/NHO</i><br>
Lawrence Mendoza of Studio X Productions.

<i>Tyler Tawahongva/NHO</i><br> Lawrence Mendoza of Studio X Productions.

KYKOTSMOVI, Ariz. - On a recent afternoon in the village of Kykotsmovi, Studio X Productions owner Lawrence Mendoza was under his canopy selling his hats, shirts and CDs to passers-by. This exemplifies his simplistic approach to business, which is to go out and do whatever he can to promote Studio X Productions.

The business started out of his mom's house as a recording studio, but today, Mendoza boasts a full-fledged production company with recording artists from as far away as California. He sells merchandise from these artists and promotes concerts in Flagstaff as well. Some of the artists he promotes are Latino hip-hop acts such as

E-Shawn and Lighter Shade of Brown.

Mendoza is a traveling salesman covering Arizona, New Mexico, California and Texas. He has worked with well known Latino groups from California such as Woodpile, Mr. Capone, Juan Gotti and Caroline Rodriguez; all big names in the Latino hip-hop scene. He literally sells their CDs out of his trunk by setting up wherever he can. He also sells T-shirts, caps with hip-hop designs.

Mendoza is also a rap artist. He grew up in Flagstaff and has a Navajo wife, so he knows the struggles of growing up in northern Arizona. He raps about some of those struggles. His group has also performed and opened for such acts as Bone Thugs and Harmony as well as NAS.

Many times, he can be seen at the Tuba City flea market selling his merchandise on Fridays. He says he has been to places where the motels were sold out so he slept in his car.

Mendoza is a true entrepreneur destined for success with his drive. Check out Studio X Productions at www.myspace.com/studioxproductions where it shows the many services that he provides from recording artists, making T-shirts, music videos or commercials, DJ services and graphic design work.

Call (928) 853-6240 or e-mail studioxproducts@yahoo.com for more information.

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