KAYENTA, Ariz. - Over the July Fourth weekend the Navajo Arts and Crafts Enterprise (NACE) held a tent sale. On sale was western clothing - everything from boots to shirts.
NACE is a non-profit business wholly owned by the Navajo Nation established to help artists sell their merchandise and try to stem the influx of counterfeit products. It was started in 1941 as the Navajo Arts and Crafts Guild. Today, headquartered in Window Rock, NACE has retail locations in Chinle, Cameron, Kayenta, Navajo National Monument and Shiprock, N.M. and primarily hires Navajo employees.
NACE donates thousands of dollars through a payroll deduction and donates aid to various tribal groups and other non-profit organizations throughout the reservation to help fund scholarships, literacy and reading programs.
According to Priscilla Conojo, administrative assistant, "The enterprise doesn't generate much revenue, but much of the revenue goes back to the Navajo people."
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