TUBA CITY-"How do you come up with the Question of the Week?" This was just one of many important questions that were asked and answered during a seminar entitled "Making Newspapers Work More Effectively For You."
The seminar took place on Wednesday, April 11, at the Hogan Meeting Room in Tuba City, and was the first seminar of its kind conducted by staff members of Western Newspapers, Inc. (WNI) and the Navajo Hopi Observer.
Tuba City was chosen as the site of this seminar due to the fact that they are the largest reservation community in the region which the Observer serves on a weekly basis.
Starting things off was R.C. "Rita" Alexander, advertising manager of the Observer. She thanked everyone for attending the seminar and introduced Doug Wells, publisher of the Observer.
Wells thanked everyone in attendance and went into a brief historical account of how the Observer came into existence 25 years ago. He mentioned that the Observer was once located in Tuba City as a "sister" publication to the Lake Powell Chronicle. The Observer came about because of the need to establish a newpaper that covered news and events that occurred on the Navajo and Hopi reservations.
Following Wells' presentation, co-editors Lynda Duffy and Wells Mahkee Jr. spoke briefly about the editorial process and covered such topics as their weekly schedule and deadlines. Mahkee stressed how important it was to meet the weekly submission deadline because the Observer was under a weekly deadline as well. Mahkee mentioned how everything needed to be edited and formatted properly in preparation for layout and summarized how certain tasks are handled on certain days.
He also mentioned formatting techniques to ensure that submissions of articles, photos and "Quick Read" announcements received by the Observer each week are in the correct format.
John Lindsey, group marketing director for WNI then spoke to the group about basic advertising principles which could essentially "make or break" your company or organization.
Lindsey spoke in detail about many of the businesses he had dealt with in the past and how he used his knowledge of basic advertising principles during his travels to better promote a number of different products and businesses.
While Lindsey spoke, participants enjoyed a delicious meal prepared by the friendly and courteous staff of the Hogan.
After Lindsey's presentation, a brief question and answer session with Wells, Alexander and Mahkee was held and participants were welcomed to ask any questions they had with regard to submission of advertisements, legal announcements and editorial content. A few prizes were given out to a number of attendees as the seminar eventually came to a close.
A few attendees stayed around following the seminar to peruse archived copies of the Observer and to ask more questions.
Based on the initial success of this recent seminar, the Observer plans to conduct at least one seminar each year in different communities on both the Navajo and Hopi reservations.