A well written business plan is a tool to measure performance over time. It can be the basis for sound decision making.
It can educate and motivate others. It is a strategic vision of your business. It is a means to steer your business where you want it to go. It is a means of communicating your vision to others. It is an important step in turning ideas for products and services into a successful venture. It can help you avoid mistakes which can save you effort, time and money. It is a tool to keep your business under control.